The 21st
century has been the age of a technological explosion. Zhao
& Kuh (2004) state, “students learn
better, work independently
and collaboratively, and acquire
self-discipline through utilization
of social networks
and other Web
2.0 technologies”. Web 2.0 has allowed for the world to literally
be a click away. Due to the prevalence and increased use of the internet and mobile
devices, the ways in which people communicate have changed. Therefore, an
effective communication plan is necessary for all schools and school districts.
Sheninger says that “there are four key principles that lay a foundation for
communicating effectively with parents: transparency, honesty, accessibility,
and flexibility” (p. 86). He also lists
strategies to follow to engage stakeholders. I have taken these strategies to
come up with a communication plan for my children’s elementary school. I sent
my children to public school for the first time last year because I decided to
go back to school to get my Master’s. I was shocked at how limited accessibility
I had to my own children. I was also shocked by how little the school
communicated with me about what was going on. Numerous times I found out my child
was performing one day before the event and sometimes not until after the event
was over. Currently this elementary school only uses an all-call service for
announcements and a PTA newsletter sent home once a month. While certain
teachers use other forms such as ClassDojo, the school itself does not have
strong communication between school, teachers, and families.
My suggested plan is as follows:
1.
Immediately create a Resnick CLC Facebook page
and have the current PTA President and Resnick’s principal and vice principal
be the administrators. Research shows that more people use Facebook than any
other form of social media.
2.
Create a Resnick Twitter account and link it to
the Twitter page so that any Tweets will automatically post to the school’s
Facebook page. Twitter is a fantastic
way to share videos, announcements, pictures, and educational articles, blogs,
etc. Those that do not have Twitter will still benefit by it being linked to
the school’s FB page.
3.
Create a school email list of all parents as a
way to send forms, documents, and announcements which cuts down the amount of
papers coming home in children’s folders.
4.
Encourage all teachers to use ClassDojo as a
means to keep parents informed of their children’s behaviors. ClassDojo helps
the parent understand throughout the day where the child is having successes
and failures. It is much more helpful than being caught off guard at the end of
the day by a frustrated teacher telling the parent how bad their child was that
day.
5.
Resnick CLC will all-call major announcements,
emergencies, and inclement weather as well as post it on their Twitter and
Facebook pages.
6.
A school-wide newsletter will be sent home once
a month.
7.
All parents will be able to access grades, syllabus,
schedule, and projects online.
8.
Teachers will have face-to-face meetings with
all parents of their students once per grading period.
References:
Sheninger, E. C. (2014). Digital leadership: Changing
paradigms for changing times. Thousand Oaks, CA: Corwin.
Hausman, A., Okoro, E.,
Washington, M. (2012) Contemporary
Issues in Education Research, 5(4) p295-300.